{"id":1577,"date":"2021-10-12T20:08:18","date_gmt":"2021-10-12T18:08:18","guid":{"rendered":"https:\/\/www.maple-hosting.com\/blog\/?p=1577"},"modified":"2022-02-16T20:15:01","modified_gmt":"2022-02-16T18:15:01","slug":"8-tips-for-handling-an-influx-of-web-traffic","status":"publish","type":"post","link":"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/","title":{"rendered":"8 Tips for Handling an Influx of Web Traffic"},"content":{"rendered":"\n<p>What is one thing a site owner should do in advance of receiving an influx of web traffic?<\/p>\n\n\n\n<p>To help you better handle a rush of web traffic, we asked site owners and business professionals this question for their insights. From creating a conversion map to running stress tests, there are several tips to prepare for heightened traffic on your website.<\/p>\n\n\n\n<p>Here are eight things you should do before an influx of web traffic:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Invest_in_a_Reputable_Web_Host\" >Invest in a Reputable Web Host&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Create_a_Responsive_Website\" >Create a Responsive Website&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Optimize_Images_for_Faster_Page_Loading\" >Optimize Images for Faster Page Loading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Create_a_Conversion_Map\" >Create a Conversion Map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Run_Stress_Tests\" >Run Stress Tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Activate_a_Cache_Plugin\" >Activate a Cache Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Make_Sure_to_Set_Up_Google_Analytics\" >Make Sure to Set Up Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Backup_Consistently\" >Backup Consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/#Experiencing_an_Influx_of_Web_Traffic\" >Experiencing an Influx of Web Traffic?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"invest-in-a-reputable-web-host\"><span class=\"ez-toc-section\" id=\"Invest_in_a_Reputable_Web_Host\"><\/span><strong>Invest in a Reputable Web Host&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most companies are only concerned about increasing their website traffic, but in some instances, their websites may not be prepared for a significant influx. Although we\u2019re not experts at web development, our business owns and operates an ecommerce site. During special promotional events and sales, the last thing we want is for our site to crash. This is why we invested in a good web hosting platform that could handle the traffic we expect to receive.<\/p>\n\n\n\n<p>Vanessa Molica, <a href=\"https:\/\/www.thelashprofessional.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Lash Professional<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-a-responsive-website\"><span class=\"ez-toc-section\" id=\"Create_a_Responsive_Website\"><\/span><strong>Create a Responsive Website&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before receiving a large amount of web traffic to your website, ensure that your website is responsive. Many internet users employ a number of different devices other than desktop computers. Make sure that your website looks great and functions well on everything from a tablet to a smartphone, so anyone who wants to check out your website can.<\/p>\n\n\n\n<p>Randall S Smalley II, <a href=\"https:\/\/www.cruiseamerica.com\" target=\"_blank\" rel=\"noreferrer noopener\">Cruise America<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimize-images-for-faster-page-loading\"><span class=\"ez-toc-section\" id=\"Optimize_Images_for_Faster_Page_Loading\"><\/span><strong>Optimize Images for Faster Page Loading<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are preparing for a surge in web traffic, you can optimize the images on your website so each page can load quickly. This is helpful for the user experience of your website on a normal day but can really help when many users are trying to access your website at one time. To preserve the quality of your images, use an image compressor.<\/p>\n\n\n\n<p>Anastasia Avgerinou, <a href=\"https:\/\/www.comidor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comidor<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-a-conversion-map\"><span class=\"ez-toc-section\" id=\"Create_a_Conversion_Map\"><\/span><strong>Create a Conversion Map<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re expecting a large influx of users to visit your website, it\u2019s best that you know in advance where you\u2019ll be sending those users once they arrive on your site. The best advice is to create a conversion map. The first step in doing so is to estimate the number of audience groups and the number of members in each group you expect to visit your site. For each group, identify their members\u2019 intent to purchase levels and their needs as it relates to your business.&nbsp;<\/p>\n\n\n\n<p>From there, you can map out where each audience group should go after they land on your site. Should they be sent to a \u201ccontact us\u201d page, a newsletter landing page, or some type of gamified experience (e.g., an interactive quiz)? In all, getting an influx of web traffic is a great experience to learn more about your audience and increase conversions.<\/p>\n\n\n\n<p>Mike Krau, <a href=\"https:\/\/markitors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markitors<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"run-stress-tests\"><span class=\"ez-toc-section\" id=\"Run_Stress_Tests\"><\/span><strong>Run Stress Tests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many things that should be done in advance to prepare for the influx of traffic. It\u2019s smart to have monitoring set up so you can quickly address any problems before they go out of control and cause damage. Make sure everything is tested ahead of time by simulating the kind of load you expect from having such high volume visits through server stress testing tools.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/peterthaleikis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peter Thaleikis<\/a>, Developer<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"activate-a-cache-plugin\"><span class=\"ez-toc-section\" id=\"Activate_a_Cache_Plugin\"><\/span><strong>Activate a Cache Plugin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Caching is the best and worst thing about browsing (if it doesn\u2019t work correctly). Caching helps reduce server load for expected and unexpected traffic spikes. That\u2019s the best thing you can do to make sure your server survives. If you\u2019re willing to pay a bit more, you can use a service like Cloudflare together with a CDN that serves some important page resources from different servers. If you know in advance you\u2019ll receive a big amount of traffic you could also temporarily disable services that can\u2019t be cached efficiently. For example, you can disable the commenting function or site search.<\/p>\n\n\n\n<p>Ionut-Alexandru Popa,<a href=\"https:\/\/binaryfork.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> BinaryFork<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-sure-to-set-up-google-analytics\"><span class=\"ez-toc-section\" id=\"Make_Sure_to_Set_Up_Google_Analytics\"><\/span><strong>Make Sure to Set Up Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re expecting a spike in web traffic to your site in the near future, make sure that your Google Analytics account is configured and ready to go. You want to collect data from a large sample of your target market, and an influx of traffic is the perfect opportunity to do so.&nbsp;<\/p>\n\n\n\n<p>Make sure to look out for key data points, such as the source of the traffic, the devices used, the most popular pages, and peak session times. All of this information could prove to be invaluable to your future marketing campaigns, so make sure you have a way to track and compare it.<\/p>\n\n\n\n<p>Jake Smith,<a href=\"https:\/\/absolutereg.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Absolute Reg<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"backup-consistently\"><span class=\"ez-toc-section\" id=\"Backup_Consistently\"><\/span><strong>Backup Consistently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Make sure you\u2019ve backed up your website. You want to be prepared just in case it crashes. You should consistently backup your website the same way you do your own computer. A professional server and web hosting service will help you do that! If there happens to be a crash, they can help you reset the site in a flash.<br>Jacques-Edouard Sabatier,<a href=\"https:\/\/jow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> JOW<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"experiencing-an-influx-of-web-traffic\"><span class=\"ez-toc-section\" id=\"Experiencing_an_Influx_of_Web_Traffic\"><\/span><strong>Experiencing an Influx of Web Traffic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We&#8217;ve been helping clients deal with influxes of web traffic since 2008. We offer multiple dedicated server types:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.maple-hosting.com\/dedicated-servers\/netherlands-dedicated-servers\/managed\">Managed Dedicated Servers with cPanel<\/a>: With 24&#215;7 Managed Support designed to help you get set up, create backups, install software, optimize your web server, and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.maple-hosting.com\/dedicated-servers\/netherlands-dedicated-servers\/unmetered\">Unmetered Dedicated Servers<\/a>: Featuring truly unmetered ports to help you deal with as much web traffic as your business gets without having to pay for more bandwidth or unexpected bills.<\/p>\n\n\n\n<p>Customize and order your server today and please <a href=\"https:\/\/www.maple-hosting.com\/contact\">contact us<\/a> if you need any assistance!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is one thing a site owner should do in advance of receiving an influx of web traffic? To help you better handle a rush of web traffic, we asked site owners and business professionals this question for their insights. From creating a conversion map to running stress tests, there are several tips to prepare for heightened traffic on your website. Here are eight things you should do before an influx of web traffic: Invest in a Reputable Web Host&nbsp; Most companies are only concerned about increasing their website traffic, but in some instances, their websites may not be prepared<a class=\"more-link\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":1594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[200],"class_list":["post-1577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-hosting","tag-web-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Tips for Handling an Influx of Web Traffic - Maple Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips for Handling an Influx of Web Traffic - Maple Hosting\" \/>\n<meta property=\"og:description\" content=\"What is one thing a site owner should do in advance of receiving an influx of web traffic? To help you better handle a rush of web traffic, we asked site owners and business professionals this question for their insights. From creating a conversion map to running stress tests, there are several tips to prepare for heightened traffic on your website. Here are eight things you should do before an influx of web traffic: Invest in a Reputable Web Host&nbsp; Most companies are only concerned about increasing their website traffic, but in some instances, their websites may not be preparedRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maple-hosting.com\/blog\/8-tips-for-handling-an-influx-of-web-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Maple Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T18:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-16T18:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.maple-hosting.com\/blog\/wp-content\/uploads\/2021\/10\/8-TIPS-FOR-HANDLING-AN-INFLUX-OF-WEB-TRAFFIC-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maple-Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maple-Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/\"},\"author\":{\"name\":\"Maple-Hosting\",\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/#\\\/schema\\\/person\\\/0b46eb7319bcff61132dfc88a9cb4bea\"},\"headline\":\"8 Tips for Handling an Influx of Web Traffic\",\"datePublished\":\"2021-10-12T18:08:18+00:00\",\"dateModified\":\"2022-02-16T18:15:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/\"},\"wordCount\":942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/8-TIPS-FOR-HANDLING-AN-INFLUX-OF-WEB-TRAFFIC-1.png\",\"keywords\":[\"web traffic\"],\"articleSection\":[\"Web Hosting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/\",\"url\":\"https:\\\/\\\/www.maple-hosting.com\\\/blog\\\/8-tips-for-handling-an-influx-of-web-traffic\\\/\",\"name\":\"8 Tips for Handling an Influx of Web Traffic - 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