Having a high-quality blog for your website is one of the most important factors in boosting your search engine ranking. It will also help establish your brand as an authority in your industry, as you will be able to provide your audience with high-quality information. When it comes to how you host your blog, though, it’s important to consider working with a dedicated server provider.
Let’s explore the details below of how you can benefit from doing so.
1. Experience Easy Scalability and Flexibility
The level of flexibility that you experience when working with a dedicated provider is something that can’t be overlooked.
In context, this means that your provider is able to accommodate any of the needs that you have. So, you’ll be able to ensure that you have access to enough RAM, disk space, and CPU power.
Having a server environment that can be tailored to the needs of your blog will play a large role in key metrics. This includes loading speed, software that you need to implement, etc.
Keep this in mind moving forward so you can make the decision that is best for you.
2. Improve Your Business Security & Data Protection
Unfortunately, the cybercrime industry is projected to be worth significantly more than ever before by the end of 2025. More specifically, the total value of the cybercrime industry is estimated to exceed $10 trillion.
Much of this value is also expected to come from hackers who extort small businesses. This means that it is more important than ever to implement the right security measures.
Many small business owners simply do not have the resources to integrate a strong layer of security for their company. For this reason, working with a dedicated server provider allows you to keep your sensitive information as safe as possible.
This is a particularly important attribute to consider, as some businesses are more susceptible than others to cyber attacks. Those that operate within the healthcare tech spaces are at particularly high risk.
In some scenarios, you might even have legal action taken against you if it can be proven that you did not sufficiently protect your data.
3. Avoid Sharing Resources & Problems
One of the most significant attributes of working with a dedicated hosting provider is the fact that you don’t have to share resources with others.
For those who are unaware, using the same server as multiple other websites could negatively affect the performance of your website during peak times. This is simply due to the fact that numerous other businesses are attempting to leverage the server’s RAM and CPU power.
Having your own access to these resources can significantly improve the experience your audience has. For instance, let’s assume that you experience a spike in traffic during certain seasons of the year.
If you share a server with others, your website might not be able to handle the increased number of users. As you can tell, this could easily lead to a situation where you miss out on potential revenue.
It might also cause your audience to turn to a competitor who has a functioning website. In a situation like this, it’s virtually impossible to reacquire these potential customers.
Sharing a server with other users also comes with security risks. It’s not impossible for a data breach to occur at your company due to the actions of other businesses that use the same server as you.
This is particularly common when sharing a server with newer entrepreneurs who have not established comprehensive security protocols.
4. Avoid Downtime & Performance Issues
Downtime is a highly detrimental factor that should be avoided at all costs. In fact, even a short period of downtime could cause you to miss out on tens of thousands of dollars in lost productivity.
Not only does it cause your business to essentially “bleed” money by being unable to function properly, but it can also highly damage your reputation.
To clarify, users who are unable to access your website when they need to may assume that you are not willing to allocate the resources to maintain uptime. The decreased level of traffic that you experience can also harm your search engine ranking, making it more difficult for people to find you in the future.
5. Boost Your Search Engine Rankings
Maintaining uptime is only a single piece of the puzzle when it comes to how well you rank on Google. By working with a dedicated hosting provider, you’ll be able to experience a large handful of other benefits when it comes to SEO.
One of the most prominent is how quickly your pages load. Since the average person now has the attention span of a goldfish, it’s essential that you minimize loading times as much as possible.
A page that takes longer than a few seconds to load could easily cause someone to visit another website instead.
Having a unique IP address through your dedicated hosting provider is also something that can help preserve your search engine ranking. Unfortunately, those who share servers with others have the same IP address as the other users.
This means that the actions of other websites could affect how Google ranks your company’s site.
As long as you work with a reputable dedicated hosting provider, you’ll be able to easily circumvent the issues associated with shared hosting.
The Way You Host Your Blog Has a Large Impact on Your Performance
It’s imperative that you consider the benefits that using a dedicated server provider to host your blog can provide. From here, you can ensure that you provide the best experience possible to your audience.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.